E. John Deleveaux

Portrait of John Deleveaux
Portrait of E. John Deleveaux by Melissa Alcena

Tourism Executive

Former Ministry of Tourism Deputy Director General and Bahamas Hotel Association executive vice president John Deleveaux is behind this nation’s most enduring (and endearing) slogan – “It’s better in the Bahamas”.

It was 1976 and Deleveaux was meeting with account executives from the New York marketing agency about The Bahamas’ winter campaign. Frustrated and unhappy with the presentation Deleveaux told them he wanted them to come up with a line that said it’s better in The Bahamas – and so it was born.